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Number of regular internet users in Ukraine grew by 32%

In Ukraine number of regular Internet users over 16 years old grew by 32% in the third quarter of 2012 compared to the third quarter of 2011 and amounted to 15.09 million people. This is stated in the results of research conducted by GfK Ukraine.

Meanwhile 82% of computers in the country were connected to the Internet in the third quarter of 2012, and in 2011 the figure was 70%.

10% of all users in the 3rd quarter of 2012 used mobile Internet.  80% of them used a phone’s screen to get to the mobile Internet, 15% – a laptop with USB, 3% – a laptop connected via a mobile phone as a modem, 3% – a tablet.

In the 3rd quarter of 2012 60% of users spent at least 10 hours per week on the Internet, 16% – up to 20 hours, 9% – up to 30 hours, 3% – up to 50 hours, 3% – more than 50 hours, 9% – failed to recall the time spent in the Internet.

According to the study, the most rapid subscribers growth is visible in towns with population up to 50 thousand people – an increase by 210% in the 3rd quarter of 2012 compared to the same period in 2011, in villages – 163% growth, in cities with up to 500 thousand inhabitants – 111%, in cities with a population up to 100 thousand people – 95% and in cities with a population of over 500 thousand – 83%.

However, the largest number of regular Internet users is concentrated in cities with population of over 500 thousand people – 28% of the total number of Internet users in Ukraine, share of people in cities of 101-500 thousand is 25%, in cities with population less than 50 thousand – 23%, in rural areas – 19%, up to 100 thousand – 6%.

The fastest growing age category among Internet users in the 3rd quarter of 2012 was represented by people aged over 60 years – an increase by 410%

Number of Internet users aged 50-59 years increased by 199%, at the age of 30-39 years – by 149%, at the age of 20-29 years – by 131%, at the age of 40-49 years – by 121%, at age of 16-19 years – by 41%.

At the same time, despite the low growth rates compared to other age groups, youth in Ukraine still represent almost a half of Internet audience – people aged 16-29 years have 44% share of Internet users in Ukraine, 23% of users are in the age group of 30-39 years. To users older than 40 years correspond more than 30% of the total number of regular Internet users in Ukraine, more than a half of them are users under the age of 49 years.

Users division by age is almost equal – among regular Internet users there are 50.9% of men and 49.1% of women.

Main objectives of Internet usage in the 3rd quarter of 2012 were: social networks – 56%, e-mails – 52%, downloading of movies and music – 41%, search for information – 36%, news sites, reading newspapers – 29%, Online video – 23%, etc.

GFK Ukraine is a Ukrainian research company, which conducts surveys and market studies in Ukraine, Moldova and Belarus. It is a part of an international research network GFK Group. In 2010, GFK Group sales amounted to 1.29 billion euros.

Source: finance.ua

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