OTTO and Quelle franchisors were the pioneers entering the Ukrainian market among the companies specializing in mail order business. By mid 1990s they had started to accept orders from consumers at small shops. In 2005 Neckermann, already using the consignment sales scheme (the undeniable advantage of Ukraine), with the help of OS-Direct and Rosan entered the Ukrainian market.
Actually, Neckermann started a new era of distance selling business development in Ukraine –following the example of the German concern, new brands from Western and Eastern Europe enter the Ukrainian market almost every year. Today the following companies have successful business in Ukraine: Magnet Blanche Porte, Cellbes, Mir Knigi, Neckermann, Reader`s Digest, 4Home, Yves Rocher, 3Pagen, Book Club, Bon prix, La Redoute, Eshko, WITT and others.
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